“A painter should begin every canvas with a wash of black, because all things in nature are dark except where exposed by the light.”
LEONARDO DA VINCI.
Following the graphic design trends, my mission was to create an identity that could best express ideas of power and boldness as well as the concept of creative exchange that rules this artists' collective. Handwritten font and graphic elements are used to emphasize the concept of artistic exchanges and help the collective to convey their values.
Graphic Design, Branding, Print Design